Purpose #
This article explains how Shopstars integrates Shopify with marketing automation platforms and synchronizes customer data across systems. It covers integrations with Klaviyo, HubSpot, Brevo, and similar tools, how customer events are synced, how automation flows are built, and how data integrity is maintained. Clients should use this as the reference for understanding how marketing automation is powered by Shopify data.
Why Marketing Automation Matters #
Manual outreach cannot scale. Marketing automation ensures that every customer interaction—whether it’s a signup, purchase, or abandoned cart—is followed up with relevant, timely communication. By syncing Shopify data with marketing platforms, Shopstars enables lifecycle campaigns that improve retention, increase average order value (AOV), and maximize lifetime value (LTV).
Common Platforms #
Klaviyo
- Native integration with Shopify provides deep customer and order data.
- Supports automated flows such as welcome series, cart abandonment, and post-purchase follow-ups.
- Advanced segmentation allows targeting by order frequency, product category, or predicted LTV.
HubSpot
- Customer profiles and purchase history are synced from Shopify into HubSpot CRM.
- Automated workflows trigger nurturing emails or sales rep follow-ups.
- Reporting dashboards combine marketing and sales data for full-funnel visibility.
Brevo (formerly Sendinblue)
- Syncs customer data for email and SMS campaigns.
- Automation workflows support welcome sequences, product recommendations, and re-engagement campaigns.
- SMS capabilities make it ideal for mobile-first regions.
Data Synchronization #
Customer data synchronization ensures that marketing platforms have real-time visibility into customer behavior. Key synced events include:
- Newsletter signups
- First purchase and repeat purchases
- Cart abandonment
- Browsing behavior (when web tracking is enabled)
- Coupon redemption
Shopstars configures integrations so that order data flows continuously into marketing platforms without manual exports.
Automation Flows #
Shopstars sets up baseline automation flows for every store:
- Welcome Series: Triggered by email or SMS signup, introducing the brand and offering a discount.
- Cart Abandonment: Reminder emails/SMS sent at 1 hour, 12 hours, and 24 hours after abandonment.
- Post-Purchase: Thank-you messages with upsell or review requests.
- Re-Engagement: Campaigns triggered when customers are inactive for a set period.
- VIP/Loyalty Flows: Special offers for high-value repeat buyers.
Flows are customized per client brand voice and product type.
Data Integrity and Privacy #
Shopstars enforces best practices for data hygiene and privacy:
- Customer lists are deduplicated to prevent duplicates.
- Unsubscribes are respected across platforms, not just within Shopify.
- GDPR and CCPA compliance are ensured by only syncing data for users who consent.
- Consent checkboxes in Shopify checkout and signup forms are mapped to marketing platforms.
Reporting and Attribution #
Marketing automation platforms report open rates, click-through rates, and conversions. Shopstars cross-checks these reports with GA4 and Shopify revenue to confirm accuracy. Attribution differences are documented in Basecamp to ensure transparency.
Client Responsibilities #
Clients must:
- Approve email/SMS copy and creative used in automation flows.
- Provide brand voice guidelines for messaging consistency.
- Maintain compliance with email/SMS marketing laws in their regions (e.g., CAN-SPAM, GDPR, TCPA).
- Review automation reports provided in Basecamp and approve recommended adjustments.
Summary #
Marketing automation and customer data sync at Shopstars connect Shopify with platforms like Klaviyo, HubSpot, and Brevo. Customer events such as purchases, signups, and abandonments are synced in real time to trigger automated flows. Data integrity and privacy are enforced, and automation campaigns are tracked for performance and compliance. This ensures customers receive timely, personalized communication while clients gain deeper insights into their customer base.
