Eco Chic Home needed a storefront that felt as refined as their curated collections. Their goals:
- Showcase lifestyle photography and product pairings elegantly
- Support bundles and mix-and-match sets (decor + vases, floral + pots)
- Make theme updates and seasonal swaps easy for their internal team
- Maintain performance and visual fidelity with large image assets
- Leverage modular sections so marketing could pivot without dev support
Our Approach
- Custom Theme & Modular Sections: Built a Shopify theme with editable blocks for hero, bundles, featured collections, editorial overlays
- Bundle & Upsell Logic: Designed “pairings” and bundle discounts in the product flow
- Editorial & Storytelling Integration: Inserted section blocks for mission text, seasonal narrative, lookbooks
- Performance Optimization: Lazy loading, responsive imagery, critical CSS, CDN delivery
- Ease of Updates: Empowered their content team to switch seasonal visuals, adjust bundles, run promos without code
Result
Eco Chic Home now feels polished, premium, and editorial. Their product pairings and bundles drive higher AOVs. The site scales well during seasonal drops, and marketing can spin new designs without calling developers.
Suggested SEO Tags
- Premium Home Décor Shopify
- Bundle & Pairing E-Commerce
- Shopify Custom Theme Design
