Advertising and Growth
Ad Campaign Setup and Strategy
Last Updated: September 19, 2025Purpose This article explains how Shopstars sets up and manages advertising campaigns across major platforms including Meta (Facebook and Instagram), Google Ads, TikTok, and others as required. It describes the strategic framework, campaign structures, platform-specific considerations, and the approval process. Clients should use this as the reference for understanding how Shopstars approaches campaign management from...
Audience Targeting and Segmentation
Last Updated: September 19, 2025Purpose This article explains how Shopstars approaches audience targeting and segmentation across advertising platforms. It outlines the types of audiences used, how they are created, how testing is performed, and how audience data is maintained over time. The objective is to provide clients with a clear understanding of how targeting is designed to maximize reach,...
Creative Management and Testing
Last Updated: September 19, 2025Purpose This article explains how Shopstars manages advertising creatives across platforms, from asset preparation to testing and optimization. It covers the types of creatives used, how they are designed to match audience stages, how variations are tested, and how winning creatives are scaled. Clients should use this as the reference for understanding how creative workflows...
Budgeting and Scaling
Last Updated: September 19, 2025Purpose This article explains how Shopstars manages advertising budgets and scaling across platforms. It covers how budgets are allocated, how spend is controlled, how scaling decisions are made, and how clients are kept informed. The objective is to ensure ad spend is invested efficiently and that campaigns grow sustainably without wasted resources. Budget Allocation Framework...
Reporting and KPIs
Last Updated: September 19, 2025Purpose This article explains how Shopstars reports on advertising performance and which key performance indicators (KPIs) are tracked. It covers the structure of weekly reports, the metrics used to measure success, how data is validated, and what clients can expect in terms of frequency and format. The goal is to provide a clear, consistent framework...