Data & Analytics
Google Analytics 4 Setup and Management
Last Updated: September 19, 2025Purpose This article explains how Shopstars configures and manages Google Analytics 4 (GA4) for Shopify stores. It covers account setup, event tracking, ecommerce configuration, verification, and ongoing maintenance. The goal is to ensure that GA4 provides accurate, reliable data for decision-making and reporting. Why GA4 Matters GA4 is the standard analytics platform from Google, replacing...
Attribution Models and How We Use Them
Last Updated: September 19, 2025Purpose This article explains how Shopstars approaches attribution in analytics and advertising. It covers what attribution is, the main models used, why different platforms report different results, and how Shopstars interprets the data to make informed decisions. Clients should use this as the reference for understanding how conversions are credited and why reports may differ...
Cross-Platform Data Validation
Last Updated: September 19, 2025Purpose This article explains how Shopstars validates data across Shopify, Google Analytics 4 (GA4), Meta, Google Ads, and other advertising platforms. It covers why discrepancies occur, what validation methods are used, how issues are investigated, and what standards Shopstars follows to ensure clients can trust their data. Why Data Validation Is Necessary E-commerce performance is...
Custom Event Tracking and Reporting
Last Updated: September 19, 2025Purpose This article explains how Shopstars configures and manages custom event tracking beyond standard e-commerce events. It covers what qualifies as a custom event, how events are implemented, how data is verified, and how custom reports are built. Clients should use this as the reference for understanding how Shopstars tracks non-standard interactions such as form...
Monthly Analytics Reviews and Insights
Last Updated: September 19, 2025Purpose This article explains how Shopstars conducts monthly analytics reviews and delivers actionable insights to clients. It covers what data is reviewed, how reports are structured, what insights are provided, and how these reviews inform future advertising and development decisions. Clients should use this as the reference for understanding the role of monthly analytics reviews...