Overview #
Shopify’s online store 2.0 framework is now the default, which means every store can take advantage of modular templates, flexible sections, and app embeds. At Shopstars we use these capabilities as a baseline, then extend them with custom code, embedded apps, and integrations designed to support growth at scale.
Theme Development and App Embeds #
Themes are built with a modular architecture that allows merchants to rearrange and customize sections without developer intervention. App embeds are leveraged to integrate functionality natively into the theme, which avoids fragile code injections and makes updates safer. Performance is prioritized by optimizing for Core Web Vitals through compressed assets, lazy loading, and efficient Liquid and JSON templates. Every build is designed with conversion in mind, focusing on clear calls to action, optimized product pages, and a streamlined checkout.
Custom Apps #
When existing solutions are insufficient, we create custom Shopify apps. These may be private apps tailored to a single store or public apps for wider use. They integrate with Shopify’s Admin API, Storefront API, or GraphQL endpoints. Using the App Bridge SDK, apps can be embedded directly into the Shopify Admin for a seamless user experience. App proxies are implemented when storefront-level interactions with external services are required. Common examples include subscription workflows beyond native options, loyalty systems, and automated data synchronization with third-party tools.
Premium Theme Acceleration #
In cases where speed and budget efficiency are priorities, we may recommend beginning with a premium theme. Our team selects themes that align closely with your brand, then customizes them with advanced sections, app embeds, and brand-specific styling. This hybrid approach allows faster delivery while maintaining flexibility.
Advanced Integrations #
We regularly connect Shopify with external business systems to streamline operations. Typical integrations include ERPs for inventory and orders, CRMs for customer lifecycle management, logistics systems for shipping and fulfillment, and specialized payment gateways. These are implemented using secure API connections, webhook listeners, and middleware where necessary to ensure reliability and accuracy.
Timelines and Delivery #
Delivery timelines depend on complexity. Custom themes with app embeds typically take 3 to 6 weeks, custom apps 4 to 8 weeks, and complex integrations 4 to 12 weeks. Projects are managed in Basecamp with milestone tracking, weekly updates, and client approval points.
Key Takeaways #
Shopify 2.0 is the foundation; Shopstars focuses on modularity, performance, and app embeds. Custom apps extend store functionality and integrate directly into the Shopify Admin. Premium themes can accelerate delivery without sacrificing quality. Integrations connect Shopify to the wider business stack, ensuring efficiency and scalability.
