Overview #
Accurate tracking is essential for scaling ad campaigns. At ShopStars, we audit, debug, and monitor all tracking pixels in your store. We also handle proper installation and configuration to ensure reliable data for decision-making. Clients may also assist in validation by running test events.
Meta Pixel #
- Provide us with your Pixel ID
- We install it via Shopify App or Google Tag Manager
- Add ShopStars to your Meta Business Center as a partner within your Meta Portfolio
Google Analytics 4 (GA4) #
- Share your GA4 Measurement ID
- Grant accounts@shopstars.ai access to your GA4 property with Admin permissions
- We connect GA4 to your Shopify store and configure enhanced e-commerce events
Other Pixels #
We can configure and monitor additional platforms as needed, including:
- TikTok
- Custom scripts for niche platforms or private tracking
Verification #
To validate tracking, we recommend:
- Using Chrome Pixel Helper or GA DebugView
- Running a test checkout to confirm that the Purchase event fires exactly once
Common Issues #
- Duplicate Events: Caused by overlapping theme and app installations
- Blocked Events: Ad blockers can prevent test events from appearing, even when the setup is correct
